Web
Site Traffic
How to Analyze Your Web Site Traffic (part 3)
In Part 2 of this series, we discussed
some of the ways to track your web site visitors. Now we will take a look
at:
4. Web Traffic Analysis Software These
are programs that analyze your server logs and then create traffic reports
accordingly. The quality of the reports generated will depend on what
software you actually use. Some log analyzers are free and come preinstalled
on many hosting accounts, while others can cost a
good deal of money.
Examples: Webalizer (http://www.webalizer.com)
WebTrends (http://www.webtrends.com)
Webalizer (free) The Webalizer is a
fast, FREE, web server log file analysis program which produces usage
statistics in HTML format for viewing with a standard web browser. The
results are presented in both columnar and graphical format, which facilitates
interpretation. Yearly, monthly, daily and hourly usage statistics are
presented, along with the ability to display usage by site, URL, referrer,
user agent (browser),
search string, entry/exit page, username and country.
WebTrends ($495) The Web Trends Analyzer
produces essential reports on web site visitor patterns, referring sites,
visitor paths and demographics. You can learn, for example, which sites
and keyword searches have referred the largest number of visitors to your
site.
It presents data, detailed and in-depth,
in an organized and concise tabular format with full-color graphs.
This Log Analyzer is priced at $495
and is licensed for a single web server hosting content with a maximum
of 50 domains.
Conclusion: Web traffic statistics
provide very valuable information about your web site. You can make better
marketing decisions through them telling you:
Which Web pages are most popular and
which are least used. Who is visiting your Web site. Which Web browsers
to optimize your Web pages for. Which Web search engines are most useful
to you, and which are the least useful. Where errors or bad links may
be occurring in your Web pages.
By analyzing your web traffic, you
can determine what marketing strategies are successful. You can then change
them as necessary, to boost the sales or services from your site.
About the author:
Herman Drost is a Certified Web Site Designer (CIW), owner and author
of iSiteBuild.com Affordable Hosting, Site Design and Promotion Packages
http://www.isitebuild.com
Subscribe to his “Marketing Tips”
newsletter for more original articles. mailto:subscribe@isitebuild.com.
Read more of his in-depth articles at:
www.isitebuild.com/articles
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