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web hosting guide
One of the biggest pains about having
a web site is changing web hosts. I ought to know, I've changed over half
a dozen times in the last three years. Each time has been a step up and
with each move it becomes easier and easier to change.
Why change web hosts?
In many cases, your web site is the
first and only thing that your customer sees (besides, hopefully, your
product after they make a purchase). This is especially true if your company
does not have a real-world presence such as a store or office. Thus it
is important that your web site be available to your visitors
(and customers if your site is commercial) twenty-four hours a day, seven
days a week, 365 days a year.
Not only must it be available, but
your web site must load quickly. If your host computer is too slow, it
doesn't matter how much you optimize your graphics and HTML, cut down
page sizes and perform other actions.
Other features must work properly.
These include CGI routines, autoresponders, PHP, ASP and SSI scripts,
and, very importantly, shopping carts and credit card services.
All of this is so important that you
must keep an eye on your site. I use two services: alertsite and internetseer.
Both of these ping my site occasionally to determine if it is up. Any
errors are reported to my email inbox. Why do I do this? Two reasons:
(a) it's critical that my site be online all of the time, and (b) these
services provide a third-party record of any downtime, which is useful
when attempting to get fees refunded.
These two services also measure response
time, which is very useful to determine how well your site responds to
your users browsing requests. These two factors, uptime and response time,
are the most critical measures of web site performance. A consistently
bad number in either measure is more than enough reason to find another
host.
Of course, if your CGI routines stop
working mysteriously or your autoresponders stop responding, then by all
means shoot off a trouble ticket to your host. You have a right to expect
these types of issues to be quickly and politely fixed. If they are not
and the errors continue, then consider moving to another host.
Getting Ready to Move
There are a number of tasks that you
should be performing on a regular basis. You see, you cannot predict when
you might have to change web hosts. It could be that they are suddenly
sold and their level of service drops, or they upgrade their computers
which causes a series of new problems. You can be sure that you
will only find out about these things when your web site stops working
or becomes unstable.
Another reason to be performing regular
maintenance tasks is the possibility of disasters. A hacker could deface
or even destroy your web site. Your credit card could be closed, which
might cause your host to close down your site until you pay. Any number
of other disasters could occur, which make it very imperative that you
have a continual set of procedures in place to be prepared for anything.
What do you need to do regularly?
Monitor your site - As I stated earlier,
be sure you use a site monitoring service to keep an eye on your web site.
That way you will know immediately if something happens.
Backup your site - You should perform
all edits to your pages on your own computer and upload them to your site.
Never edit your site pages directly. This, by it's very nature, ensures
that a copy of your site always exists on your own computer system.
However, you may also have databases
stored on your web site which do not originate from your computer. These
might include mailing lists, demographic data, links and other similar
things. These items must all be copied to your own hard drive on a regular
basis.
You can set up your favorite FTP program
to do scheduled downloads of selected databases, or you can just manually
copy them on a regular basis.
In addition, your web host should be
backing your site up daily. In many instances, these backups are available
to your as downloadable zip files. Be sure and copy these down to your
system once in a while - perhaps once a week.
Don't forget about such things as autoresponders,
CGI routines and anything else which you may enter at your site control
panel. You must ensure that you have a backup of everything.
Keep a log - Be sure you know everything
that you've done to your site. You should list all of your autoresponders
and their names, track any subdomains which you have set up, and anything
else which you may do. This way if you have to change you can recreate
your site quickly and efficiently.
Only use a domain name - Always reference
your site via a domain name which you have purchased and control. Never,
ever use the URL provided by your web host, as tempting as this can be
at times. I ran into a situation where my web host URL was somehow entered
into a number of search engines, and I discovered I was getting tens of
thousands of hits from these URLs. This forced me to keep paying for the
old site after I switched hosts, just to be able to redirect the traffic
to my new site.
Make sure you register your domain
elsewhere - The first time I registered a domain name, it seemed so convenient
to just use my web hosts domain registration service. What I didn't know
is they became the registrar, and it was a nightmare getting the domain
transferred to a different one. By registering the domain
at a different company, you will most likely get a better price, and you
will gain independence from your web host.
Scope out a few hosts in advance -
Even if you are completely happy with your current web host, at least
take a few minutes and have a few names ready just in case. This way if
you are forced to move, you have a pretty good idea of where.
Moving To A Different Host
If you are lucky, you get to make the
choice about moving. In that case, you can simply upload your new site,
get it all working, then transfer the domain and cancel the old site.
This gives you a large amount of control, because you don't have to transfer
the domain and cancel until you are happy with the new host.
If for some reason your web host has
cut off access to your site, then you have to move fast. This is where
the monitoring services come in handy - you know immediately when your
site fails.
These are the steps that I
follow when I change hosts.
1) Determine that a change is necessary.
Ideally you are the one making this determination. Of course, if your
web host decides for you, then you have to perform the rest of these steps
very quickly because you are down.
2) Find a new hosting company. Read
all of the information on the internet that I can find. I also learned
something the hard way - check the hosting companies own forums for customer
complaints. There were several times that I would have avoided trouble
had I followed this advice.
3) Review the features of the hosting
company to be sure they offer what you need. If you have any questions,
be sure and send an email off to their sales department.
4) If you need a storefront, shopping
cart and/or merchant status, be sure you resolve any issues you may have
before laying out any money.
5) Sign up for the hosting company
with the right size package, but the minimum amount of time (one to three
months). This gives you some time to check them out without laying out
too much money up front.
6) Once the site is active, start uploading
files.
7) Modify any scripts as necessary.
Test all of them to be sure they work.
8) Upload any autoresponders and set
up your email forwarding as desired.
9) Create any subdomains, if you use
this feature.
10) Of course, set up any databases.
If your other site is still active, then just load the databases on the
new site with data from the most recent backup - you just want the data
for testing purposes. If it's not active, then load the databases with
the most recent values you have.
11) Set up your storefront, merchant
services and credit card processing, if necessary. Test as thoroughly
as you can.
12) Once everything works and is tested,
transfer the domain to the new host.
13) If you have the option, freeze
your databases on the old site about 12 hours after transferring the domain.
Disable all activity to the old databases, then copy to the new site.
14) Once the domain transfers (usually
a day or two) test thoroughly again. Unfreeze the databases as soon as
you can.
15) Once everything works, cancel the
old account.
16) Depending upon the circumstances
of the move, demand a partial or full refund. It does not matter what
the hosting companies policies are - presumably you moved because they
were not fulfilling their contract. This means they are in breach of contract,
so demand your money back.
17) If they will not give it back (and
they probably won't), check with your credit card company to see what
your options are - if you've paid within 60 days via credit card, you
may be able to get the credit card company to get your money back for
you. This is where your monitoring logs come in very handy (assuming
downtime or response time was the reason you left) - you can prove your
case using third party data.
18) Why the focus on getting a refund?
Because the hosting company did not provide contracted services - and
no one should be rewarded for failure to fulfill their contract. The only
real weapon you have is your money. Demand a refund.
19) Once you've moved, be sure and
practice the maintenance steps mentioned earlier in this article. You
may have to move your site again, and you want to be prepared.
So basically, moving to a new host
is always a traumatic, time consuming event. You should take pains to
be prepared so that the trauma is reduced in duration and loss.
About the author:
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets at http://www.internet-tips.net
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